Performance Indicators

Marketing

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Several federal laws affect pricing decisions. The Sherman Antitrust Act establishes legislation against price fixing which involves competitors agreeing on a price range for a product. The Clayton Antitrust Act legislates against price discrimination that leads to unfair competition and monopolies. The Robinson-Patman Act states that a retailer can't sell a product to a consumer for one price and charge another consumer a different price in the same situation. The Consumer Goods Pricing Act oversees manufacturers resale price policies.

Pricing

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Explain the legal considerations for pricing (SP)

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