Performance Indicators

Marketing

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Businesses have a responsibility to manage information that they have collected regarding their customers, trends and competition. Recent legislation including the Identity Theft and Assumption Deterrence Act of 1998 and the Gramm-Leach-Bliley Act of 1999 provide legal ramifications if a consumer's privacy is not maintained as specified by federal law. To accomplish these goals from a business perspective, an Enterprise Information System (EIS) can be used to provide a central database.

Marketing-Information Management

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Describe the regulation of marketing- information management (SP)

DECA+ ACCEPTABLE USE POLICY
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